Han-A needed a cohesive branding system to address inconsistencies in visual identity across its autonomous communities. While operating independently, the communities required a unified brand to present a professional image nationally, especially for shared resources like the website or social media. 

🔻 What not to do:

• Too many fonts – Creates clutter and weakens brand identity.

• Poor layout – Text and elements feel randomly placed.

• Bad integration – Taegeuk and Korean text look pasted in.

• Amateur shapes and effects – Low-quality graphics harm credibility.

• Harsh colors – Red/blue are misused without visual balance.

• No clear identity – Doesn’t reflect the brand’s purpose or values.