Heparina | judithzzyuko

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Packaging design
Concept project

Heparina Packaging Design

Label design, packaging, 3D presentation

ROLE

TOOLS

Adobe Illustrator, Blender, AI-assisted mockups

CONTEXT

Concept redesign of the label and packaging system for Heparina Sódica 1%, a prescription injectable solution. The challenge: fix the poor hierarchy and low readability of existing pharmaceutical packaging while staying within the visual conventions of the medical context.

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PROCESS

The process started by reviewing existing Heparin packaging to identify what information was critical and what was buried. Several layout sketches explored how to organise the label into clear reading zones: product name, active substance, dosage, and legal warnings. The decision to use nested rounded rectangles as containers came from the need to create visual groupings that work at a glance, especially under clinical conditions. Red was kept as the dominant colour to align with the medical urgency coding already associated with the product, while the white background maximises contrast for fast reading.

Sketches_Heparina.jpg

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COLOUR PALETTE

Red and white dominate to align with pharmaceutical urgency coding and maximise contrast. Black is used exclusively for body text to guarantee legibility at small label sizes.

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DESIGN DECISIONS

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VISUAL HIERARCHY

The label is organised into three clear reading zones: product name at the top in a solid red block, active substance and concentration in the middle, and legal and administration information at the bottom. Each zone is visually separated so the most critical data is found immediately without scanning the whole label.

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SYSTEM CONSISTENCY

Arial Black for the product name: maximum weight and presence in a small format. Arial Bold and Regular for all other label information, prioritising legibility over expression. No decorative typefaces were considered, as the medical context demands instant readability above all else.

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TYPOGRAPHY

The same visual logic applies across all label variants: front, back, side, and box faces. The nested rounded rectangle structure repeats throughout, so the system reads as coherent regardless of which face of the packaging is visible. Each face contains exactly the information appropriate for its position.