VelourSkin | judithzzyuko

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Branding, Packaging, Visual Direction & Advertising
Personal project

Velour Skin

Art direction, packaging design, brand design, ads

ROLE

TOOLS

Affinity, AI-assisted mockups

CONTEXT

VelourSkin is a dermocosmetic skincare brand. Full visual system: brand identity, packaging design, and e-commerce and paid social advertising campaign built around Refining Serum as hero product and second SKU, Hydrating Barrier Cream, validating system scalability.

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PROCESS

The system is built on a color-coding logic tied to product function, carried through from label to ad. Packaging uses clean hierarchy and generous white space. Advertising layouts were designed across multiple formats and ratios, with ingredient emphasis and strong mobile hierarchy. All design was executed in Affinity, with AI used for lighting and composition exploration.

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COLOUR PALETTE

Organized by product function: mint green for pore-refining, soft blue for hydration. Each color runs from label to advertising assets, with the hero product of each campaign setting the dominant tone.

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DESIGN DECISIONS

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VISUAL SYSTEM

Soft clinical aesthetic: light backgrounds, water and ingredient imagery, no pharmaceutical coldness and no aspirational beauty excess. The same visual register holds across packaging and every ad format.

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LOGO & IDENTITY

Vollkorn for display and headlines: a serif with warmth that softens the clinical register. Söhne for secondary copy and labels: neutral, precise, modern. The pairing sits between beauty and dermatology without leaning fully into either.

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TYPOGRAPHY

Custom wordmark combining two typefaces, outlines converted to paths. The VS monogram was designed from scratch without AI assistance, and functions independently as a product mark on packaging and as a closing element in ads.